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Witness the feeding frenzy with King British Treats... The fish go mad for it!!!



Available in goldfish, tropical and variety, King British Fish Treats are delicious, nutritious and enriched with vitamins, minerals and trace elements to keep your aquarium fish healthy and active.


The little compressed discs of fish food can be stuck to the glass on the inside of your aquarium to attract fish. Children and fish lovers will adore the spectacular "feeding frenzy" which can ensue, often bringing even the shyest of fish to the front of the tank and providing the perfect opportunity to health check your fish.


To witness the feeding frenzy in action, head to your nearest aquatic retailer for 2pm when participating stores will pop a King British Fish Treat tablet into their display tanks.


Fancy winning a trip to a Sea Life Centre near you? Well you’re in luck because we’re also running a competition for all budding photographers and film makers amongst you. To be in with a chance, simply visit www.facebook.com/KingBritish and upload a photo or video of your own King British Fish Treat feeding frenzy.


So what are you waiting for? Witness the feeding frenzy at an aquatic retailer near you... The fish go mad for it!!!


Why worry about Worms?



An update following recent studies on Toxocara spp.


Toxocarosis (the term used for a Toxocara infection) is one of the most reported zoonotic (transmissible from animals to man) worm infections worldwide. In October 2012, a meeting was held in Budapest where eminent scientists working in this field got together to discuss what needed to be done to reduce the risk of toxocarosis to people and pets.


In Western Europe, up to 44% of the population have antibodies in their blood to the Toxocara worm, meaning that they have been infected by it at some point in their lives. The incidence is higheest in rural areas, and much higher (up to 93%) in tropical countries (Strube, et al, 2013). At present, it is difficult to differentiate between infection by the dog worm (T. canis) or the cat worm (T.cati), but it is likely that both have a part to play. Whilst many of these infections are symptomless, children under the age of 5 years are most at risk from serious complications. Symptoms are very variable, making the infection difficult for medics to identify as the causal agent. Worm larvae moving around the body (known as Visceral Larval Migrans) can cause damage to a number of organs, producing fever, abdominal pain, coughing, asthma, bronchitis, eczema and rashes. A relatively small number of cases report headache, aversion to light, confusion, seizures and depression. Such symptoms are brought about by larvae affecting the central nervous system (known as Neurological Toxocarosis). If one or more larvae penetrate the eye, a condition known as Ocular Larval Migrans can occur, where the resulting damage to the tissues of the eye can lead to retinal haemorrhages, cataracts, visual impairment and even blindness.


The incidence of infection in pets is also difficult to quantify, as commonly used methods are notoriously unreliable, suggesting than incidence is lower than it probably is. Different studies have measured the incidence in dogs in Europe to be between 3.5 and 34% (Strube, et al, 2013). In 2013, the UK dog population was estimated to be 8.5 million (source: PFMA), with dogs producing approximately 1,000 tonnes of excrement each day (source: Keep Britain Tidy Group). Even at the lower end of the incidence of infection range, this amounts to an awful lot of worm eggs being disseminated around our parks and footpaths. The incidence in cats is even higher, at between 8 and 76% of the population – a wake up call to keep the sand pit cover on when not in use.


Whilst Toxocara can happily be transmitted directly from one definitive host (the main one, where reproduction takes place) to another, it is also able to infect a very wide range of other animals, so increasing its spread over greater distances. These “carriers” are termed paratenic hosts, and include ourselves. Invertebrates, rodents, birds and pigs are all suitable hosts. (Maizels et al, 2013). Within these paratenic hosts, the worms do not reach maturity and do not reproduce. They travel around the body, reaching different organs and causing varying degrees of damage as they do so, but then enter a period of suspended animation, in which they can survive for up to 10 years. Toxocara canis has a particular tendency to head for the central nervous system in these hosts, producing neurological effects that undoubtedly affect the host’s behaviour and the chances of them being predated by the definitive host (Strube, et al, 2013).


So, what can be done to reduce the risk of Toxocara infection to our pets and ourselves?


A study in Bristol ( Morgan et al, 2013) found that the main source of Toxocara egg contamination was pet dogs under the age of 12 weeks, due to the phenomenal egg output of untreated animals in this age group (c. 5000 eggs per gram faeces). However, this cohort only accounts for a small percentage of all the dogs visiting public places in Bristol (especially as most will not be out and about until they are 8 weeks old), and adult dogs, with a much lower egg output and number of infected individuals, were reported to contribute 30% of the egg contamination. Stray dogs presented a very low risk, as so few are at large in the city. The obvious conclusion from this data is that all pet dogs should be regularly treated for worm infestations, especially those under the age of 12 weeks, and all dog owners need to pick up their pets excrement and dispose of it responsibly. Earlier studies have shown that dogs need to be wormed at 2, 4, 6 and 8 weeks of age and then monthly until 6 months old. Such a regime will prevent all the larvae infecting the puppies during suckling, which is thought to occur for the first 5 weeks of life, reaching maturity. Older dogs need to be wormed 4 times a year to have an impact on the spread of infection by eggs in their faeces (Overgaauw & van Knapen, 2013). Scooping the poop is not as hazardous an occupation as it may seem, since worm eggs are not infective at the time of voiding. It takes approximately 2 weeks at normal UK temperatures for them to develop to an infective stage. Indeed, if every dog owner cleaned up after their pet, foxes would become the major source of contamination. At present, they account for only 10% (Morgan et al, 2013).


So, priorities for preventing the spread of this pernicious parasite between our pets and to our children must be a regular worming regime, especially for dogs and cats under 6 months’ of age, and a public awareness campaign on picking up dog mess, regularly cleaning out the litter tray, and keeping the sandpit lid firmly in place.





Maizels, RM: Vet Parasitol. 193 (2013) iv 365-374

Morgan, ER, Azam, D & Pegler, K: Vet Parasitol. 193 (2013) iv 390-397

Overgaauw, PAM and van Knapen, F: Vet Parasitol. 193 (2013) iv 398-403

Strube, C, Heuer, L & Janecek, E: Vet Parasitol. 193 (2013) iv 375-389


Pet Food Manufacturers’ Association – Population Statistics, 2013

Keep Britain Tidy Group website: www2.keepbritaintidy.org/keyissues/dogfouling

Building a relationship between specialist pet retailers and new pet owners – opportunities from healthcare



Building a relationship between specialist pet retailers and new pet owners – opportunities from healthcare


A first-time owner of a new kitten or puppy is impressionable, information-hungry and looking for support and advice.


Around 250,000 puppies are registered with the Kennel Club each year, but this is likely to be around only a third of all the new puppies in the country. Statistics for cats are harder to come by, but since the total population of cats and dogs is now thought to be the same, one might expect there to be a similar number of kittens each year. So, let’s say there are about 1.5 million kittens and puppies that need nurturing, feeding, medicating and generally made a fuss of. And with their owners being at the most impressionable they are ever likely to be, what better time to make the extra effort to form a lasting relationship?


One area that may be overlooked during these first exciting months is healthcare. A vivacious bundle of energy bouncing around the home is unlikely to make a new owner think about infection, disease and consequences for their pet in later life. But now is the time to establish good habits and get into simple, yet effective, routines.


First on the checklist is worming. A recent study in Bristol indicated that the majority of worm eggs in the environment (parks, gardens, public places) are coming from pets under 16 weeks of age.


If a new pet has been obtained from a reputable breeder or re-homing centre, it should have been wormed from two weeks of age. However, in order to prevent symptoms of disease developing, and to prevent huge numbers of worms eggs being spread about to infect other pets and also children (the most common roundworm, Toxocara, is capable of infecting children and causing a range of unpleasant problems, including asthma, eye conditions and poor concentration), this 2-weekly worming treatment must continue until the animal is at least 12 weeks old.


All puppies are born with worms, as the larvae are able to infect unborn puppies in the womb. They then continue to be infected with more worm larvae when suckling from their mother. Once out in the big, wide world, the sticky worm eggs attach to muzzles, feet and fur, and are ingested when grooming. Kittens are not infected before birth, but, as in puppies, larvae are ingested with their mother’s milk and eggs are picked up from their environment.


So, one of the first things a new owner needs is a suitable wormer and an information leaflet explaining why they need to establish a regular worming routine. Products are available in formats that make the worming process easier for both young pets and their owners, such as pastes and syrups. Although these only treat pets for roundworm, they are totally suitable for young puppies and kittens, which will not be bothered by tapeworms and other, more exotic types of worm at this age. From the age of 12 weeks to 6 months, worming should be carried out once a month. Thereafter, and “adult” regime of once every 3 months is adequate for the majority of family pets. Packets of all sizes of Beaphar One Dose Wormer for Dogs contain handy calendar stickers to remind owners when next to treat their pets, and bring them back to store to buy their wormer.


With worming sorted out, vaccination is the next essential. Whilst retailers can’t supply this service, of course, they can recommend a local veterinary practice (it’s good PR to have a friendly relationship with the local vet) and give basic advice on what an owner should be doing.

Pets should receive a ‘primary’ vaccination course early in life, followed by ‘booster’ vaccinations throughout their life.

The primary vaccination course for dogs varies with the type of vaccine used. The first vaccine can sometimes be given as young as six weeks of age, with the second usually given two to four weeks later. So, this may have taken place before the puppy goes to its new home. For cats, the first vaccine can be given at nine weeks of age, with the second usually given three to four weeks later.


Puppies and kittens shouldn’t mix with other animals until the primary course of vaccination is complete. Booster vaccinations are needed because the body’s immune response gradually fades over time. They are often given every year, depending on the vaccine.


The third area in which to establish an early routine is dental hygiene. A high percentage of dogs and cats suffer from dental problems in later life, most of which could have been avoided by regular oral care. Some dogs, and many cats, become resistant to having their mouths touched if a routine is not introduced early in life. Regular handling and brushing in the puppy/kitten years will ensure that this does not happen and that problems arising from an accumulation of plaque and tartar are avoided. Beaphar produces a wide range of dental care products to suit all types of pets and owners, together with a helpful information leaflet and on-line assistance to support the help and advice given to owners by specialist pet retailers.


During March, the Beaphar sales team are visiting pet retailers with specialist training and point of sale materials to ensure that they have the tools to encourage pet owners to establish a regular dental hygiene routine. This is a growth area for retailers with lots of potential for life-time sales, so it is worth spending a little time talking to owners about the benefits of dental care from an early age.

April is Worm Awareness month, when the emphasis will be on regular worming. Further training, point of sale materials and promotions will be available from the Beaphar team from 1st April.


To find out more about these exciting opportunities to maximise profit from your healthcare sector, call the Beaphar Customer Care Team on 01440 715700, or contact your regional Sales Executive directly for a visit and training session.


Cat Worms
Dog Worms

Just squeeze and smile with Beaphar Tooth Gel



Although dental hygiene is just as important for cats and dogs as it is for humans, it is estimated that, by the age of three, approximately 80% of cats and dogs suffer from untreated dental disease.


One of the main causes of dental problems in pets is a lack of regular dental care regime and not feeding the right diet. A dry kibble diet is perfect because it doesn’t stick to teeth  whilst encouraging mechanical cleaning as the food is crunched up. Cat or Dog treats (and titbits from the table) can be a contributing factor to dental disease and should only be given occasionally.


We all know that prevention is always better than cure, and incorporating a dental regime into your cat or dog’s daily routine will not only help to prevent problems developing but also avoid stressful and expensive veterinary treatment. So smelly breath can indicate that there is a serious health risk, with the potential to damage not only your cat or dog’s teeth and gums but even his internal organs as well.


At Beaphar, we have a comprehensive dental care range that provides superior cleaning and lasting freshness, including easy to use products that are perfect for even the most resistant pet.

Beaphar Tooth Gel is particularly useful for cats and dogs that don't like having their teeth brushed. Simply squeeze the gel into the animal’s mouth using the long-nozzle applicator to apply a layer of the gel to the teeth. Used 2 or 3 times per week, the gel contains special enzymes to fight plaque, along with other ingredients to keep help protect teeth.


We’re so confident that you and your cat or dog will love it that we’re offering an extra £1.00 off every tube of Beaphar Tooth Gel purchased whilst promotional stocks last. Head to your nearest pet shop or garden centre to find out more. To find your nearest stockist, visit our online store locator here or call us on 01440 715700.

Cat Dental Care
Dog Dental Care

77% of owners believe their pet’s health is as or more important than their own...



  • 16% of owners claim to visit their pet’s vet more than their own doctor
  • New research marks launch of revamped Pet Health Info website and second year of NOAH’s ‘I Heart My Pet’ campaign

A study of over 2,000 UK pet owners for the National Office of Animal Health (NOAH) has revealed that more than three quarters (77%) believe their pet’s health is as important as or more important than their own. 16% claim to visit their vet more than their own doctor according to the research, suggesting that owners are taking on board messages to seek expert healthcare advice for their pets.


The study marks the launch of NOAH’s newly revamped www.pethealthinfo.org.uk website and the second year of its ‘I Heart My Pet’ campaign. The campaign is designed to encourage owners to seek expert preventative healthcare advice for their animals and was created in response to NOAH figures which show that despite our love for our pets, many owners neglect to take preventative healthcare measures such as vaccination and worming.


The research also examines the welfare factors that owners consider are most important to provide to their animals, citing a safe environment in which to live and sleep (80%), access to nutritious food and water (76%) and access to expert healthcare (42%) as the top priorities.


NOAH Chief Executive, Philip Sketchley comments:


“Once again we’re encouraged by how seriously British pet owners take the healthcare needs of their animals and the love they clearly have for their pets. As we move into the second year of our ‘I Heart My Pet’ campaign, we’re calling on all pet owners in the UK to share this love by getting involved with the campaign and visiting our revamped www.pethealthinfo.org.uk site for independent, expert advice to keep their pets happy and healthy all year round. We’re encouraging veterinary and pet professionals to get involved and join the conversation on the site as well as through our social media communities on Twitter (@IHeartMyPet) and Facebook (IHeartMyPetUK).


“The website continues to include a wealth of completely unbranded information on animal healthcare as well as exciting resources for owners, but is now in a fresh new format – much more interactive and designed for use with mobile devices. We still encourage vet practices and pet businesses to link to the site, and to recommend it to support their own advice and information”, he added. “In addition, we can offer veterinary and pet professionals materials such as campaign window stickers to help engage their audiences.”


* All stats, unless otherwise stated, taken from research carried out on behalf of NOAH by Atomik Research among 2,012 pet owners over the age of 18 living in the UK between 31st October and 4th November 2013


Keep Calm and Spot On


Spot On

Just like us, our pets can suffer from fear, nervousness, and anxiety. Stressful situations can result in problem behaviour and unnecessary upset for your pet.


For some cats and dogs, even the sight of the pet carrier can be enough to send them into a blind panic. The thought of travelling in the car, or worse still, visiting the dreaded vet can be too much to bear for some of our furry friends. At certain times of the year, animals are presented with more frightening situations such as fireworks, thunderstorms and the presence of large numbers of unknown people in the home during the party season. The addition of a new family member, whether it be human or animal, can also be a source of difficulty for existing pets in the household.


A troubled pet demonstrates their discomfort in a number of ways, some of which can also be distressing to the owner. Problem behaviour, such as vertical scratching and spraying in cats, and boisterous, destructive behaviour in dogs, can cause great anguish to the family.


Fortunately, Beaphar has developed a range of natural products to effectively help calm our pets, harnessing the immense power of nature for happier cats and dogs.


Beaphar Calming Spot On is available for cats and dogs, and is suitable for all breeds and ages. It calms naturally and effectively and reduces problem behaviour, helping your pet feel happier and more able to cope. Containing micro-encapsulated Valerian Extract, a single application will calm your pet for up to one week, and the ingredients will get to work within one hour.


Beaphar Calming Spot On for Cats can help ease problems such as vertical scratching on furniture, urine/scent marking in the home, excessive meowing and boisterous behaviour. Beaphar Calming Spot On for Dogs can help alleviate problems such as excessive barking, destructive behaviour and inappropriate marking. These products can also help your pet feel less apprehensive during difficult times including visits to the vet or kennels / cattery, fireworks, thunderstorms, travelling in the car, or moving house.


Mrs Bentinck, of Suffolk, said: “My Siamese cat was extremely upset by the presence of my daughter’s cat and had been attacking her and spraying in the house relentlessly.  I had tried everything the Vets suggested, then I tried Beaphar Calming Spot On.  It’s transformed my life, I now have peace in the home and happy cats.  Thank you.”


Each pack contains three treatments, giving you a total of three weeks cover, for the very reasonable price of £5.99.  Beaphar Calming Spot On is available from all good pet shops and garden centres nationwide.


For more information on Beaphar Calming Spot On, visit the behaviour pages in the cat and dog sections of this website, or call the UK Customer Care Team on 01440 715700.

Care with a treat



The Beaphar medicare treat range has some exciting new additions: Beaphar Stiff Joint Easy Treat, and Beaphar Glossy Coat Easy Treat. 


Beaphar Glossy Coat Easy Treat is a medicare treat designed to support healthy skin and a glossy coat. These easy-to-administer ‘parcel’ treats are filled with a tasty, high protein paste. They also contain Omega 3 and Omega 6 fatty acids, Vitamin A which is necessary for the growth and repair of skin, and Vitamin E which helps to protect the skin cells from oxidant damage. As an added benefit, Biotin, an essential B vitamin that helps the body utilise food energy, is also included. 


Beaphar Stiff Joint Easy Treats are filled with a specially formulated, tasty paste containing Collagen Hydrolysate and Glucosamine to support joint mobility. Taurine is also added for a healthy heart and circulation.


We all love to spoil our pets - and if we can do so whilst sneaking in some health benefits, we are all winners!


For more information on the extensive Beaphar cat product range please visit our cat treat pages here or call the award winning UK Customer Care Team on 01440 715700, visit www.beaphar.co.uk, or find us on Facebook.


Cat Health Care

Help, my puppies have been orphaned!


replacement feed

Milk replacement foods are used in a number of varying circumstances, whether it be to care for orphaned animals, to supplement the diets of puppies and kittens born into large litters, as a weaning aid, as a nutritional supplement for pregnant or lactating animals, or to help sick and convalescing animals recover. All of these situations have one thing in common however: a high level of emotional involvement for the owner. The product has to work.  It has to provide optimum nutrition and everything the animal needs. Only the best will do for a pet in a vulnerable state.


Beaphar Lactol has been produced for over 100 years (originally known under the Sherley’s brand), and has saved the lives of countless young animals. Lactol stands out from the crowd for a number of reasons. It is made from whey powder, rather than skimmed milk powder, therefore containing less lactose, and less likely to cause diarrhoea. It undergoes an ultra filtration process, concentrating the proteins and further reducing the lactose levels. Produced using a slow drying process, fragile protein structures are preserved, allowing more protein to be utilised by growing animals. All of these factors, coupled with Lactol’s superior amino acid content, make it a cut above the rest. With added vitamins and minerals, Lactol provides a complete milk replacement feed. Beaphar Lactol is available in 250g, 500g, 1kg and 1.5kg pots. To find out more, click here (scroll down to the Lactol products at the bottom of the page).


Kittens, however, have slightly different needs. Enter Beaphar Kitty Milk: the perfectly tailored replacement milk feed for kittens. Formulated in line with the most recent scientific advances in feline nutrition, this highly palatable feed provides kittens with all the necessary vitamins, minerals, proteins and oils that they need for the very best possible start in life. Kitty Milk contains a higher protein level, and much higher levels of vitamin A. It also contains higher levels of Vitamin C, which is an antioxidant, and makes cats and kittens less likely to suffer from cystitis and bladder stones. Choline is added, which is essential for growth and development at cellular level. Kitty Milk also contains Taurine, to help maintain a healthy heart and good vision.


A range of feeding accessories is also available, including feeding syringes, a feeding set (bottle, teats and cleaning brush), and replacement teats.


With Beaphar Lactol and Kitty Milk, hand rearing puppies and kittens has never been easier.

Milk Replacement Feed

Beaphar FUNctional Treat Pate for Dogs



Beaphar FUNctional Treat Pâté is a complementary feed for dogs that can be given as a reward.

This healthy treat is made with liver and contains added vitamins, Omega-3 and Omega-6, and provides the opportunity to get extra nutrients into a dog's diet.  It can be squeezed inside toys or chews to keep dogs amused and prevent any unwanted chewing or other boredom-related behaviour. Beaphar FUNctional Treat Pâté can also be used to administer medication to reluctant dogs.

The treat comes in a handy 100g tube making it easy to administer, and can be found at all good pet shops and garden centres nationwide.

To find out more about this or any other product from our dog treats range, click here, or call us on 01440 715100.


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